Identity Design for Darroch Hearing

intraspin.com researched the company and it’s competitors, peers and target market to support the development of a number of identity concepts. ¬†Ultimately we selected:

  • A large, clear font that is professional, contemporary and easy to read for the elderly
  • Medical tones of blue and green, tying Darroch Hearing to the medical industry
  • A tagline to clarify the service
  • Graphical modification of the ‘D’ to look like sound waves to¬†create a simple but unique and memorable brand identity that stands out from the crowd

"Reliable and easy to operate, we regard our intraspin.com designed and built platform as the most vital part of our business."

Alister Thomson
Director SPM

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