Identity Design for Darroch Hearing

intraspin.com researched the company and it’s competitors, peers and target market to support the development of a number of identity concepts. ¬†Ultimately we selected:

  • A large, clear font that is professional, contemporary and easy to read for the elderly
  • Medical tones of blue and green, tying Darroch Hearing to the medical industry
  • A tagline to clarify the service
  • Graphical modification of the ‘D’ to look like sound waves to¬†create a simple but unique and memorable brand identity that stands out from the crowd

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