Identity Design for Darroch Hearing

intraspin.com researched the company and it’s competitors, peers and target market to support the development of a number of identity concepts. Ultimately we selected:

A large, clear font that is professional, contemporary and easy to read for the elderly
Medical tones of blue and green, tying Darroch Hearing to the medical industry
A tagline to clarify the service
Graphical modification of the ‘D’ to look like sound waves to create a simple but unique and memorable brand identity that stands out from the crowd