Search Engine Optimisation (SEO)
SEO Basics
SEO, is about maximising your reach and impact in the search engines. Avoiding jargon, this involves 4 key optimisation activities:
- Selecting appropriate keyword search phrases for which to optimise based on analysis of popularity and competition
- Editing the appropriate webpage to maximise the degree to which the search engines perceive that page as relevant to the selected keyword search phrase
- Increasing the number of links to that webpage and site, as the search engines perceive links as trust and value for the linked-to content
- Monitor and manage performance over time to ensure maximum return in your SEO investment
For example, this page targets the keyword search phrase SEO Scotland based on its relevance to our service, how often people search for this service, and our confidence that we can rank well for that term. Our page emphasises the term SEO Scotland, and we are building relevant links through our blog and our SEO tools review website. As you can see on the right, we are monitoring our performance so as to continually improve.
How much does SEO Cost?
Our minimum SEO contract is currently £500. SEO costs should not be quoted before factors such as popularity, competition and conversion rates have been reviewed. Instead, contact us with your site and target market, and allow us to present to you a range of scenarios that gauge the potential return from your SEO investment. You are then in a position to make an informed decision. We are happy to complete a basic review free of charge.
How long does SEO take?
SEO is typically a long-term strategy that grows with your business. However we may be able to make significant impact within 1 month, depending on your website.
Common practice is to follow an initial one-off contract with a monthly budget appropriate to your projected return, to be reviewed every 6 months.
At this stage, you probably have further questions - feel free to stop by if based in Scotland, or give us a call to talk more about whether SEO can add value to your project.