Search Engine Optimisation (SEO)
Search Engine Optimisation, abbreviated to SEO, can be broadly divided into two parts: on-page and off-page optimisation.
On-Page Search Engine Optimisation
On-site optimisation is about ensuring pages on the site are targeted towards a specific search phrase for which you wish to rank by crafting your content, HTML and site navigation. It thus depends in an appropriate selection of target keywords based on your business, on your target market and on your competition. This page, for example, targets the phrase search engine optimisation Glasgow by including the phrase search engine optimisation in the window title, page header, subheaders and italic (emphasised) text in the pages copy, and the word Glasgow in the window title and italic text.
Off-Page Search Engine Optimisation
Off-site navigation is about building relationships with related sites so as to acquire links from their site to yours such that your site becomes in the eyes of the search engines an ‘authority’, a central hub. intraspin.com built it’s own business on SEO and has helped many clients develop their online business, for example increasing traffic on the Foremost Products website by an average of 33% per year over 3 years.