Web Analytics
What is web analytics?
Web analytics is about allowing you to draw meaningful, actionable information from your website statistics to improve website revenue. Skip to the examples.
Web designers have for a long time talked about 'hits' and visits and not truly leveraged the information available to us.
What can web analytics do for me?
Web analytics directs your efforts to increase the revenue your website creates. For example:
- Web Analytics separates visitors from visits from hits - 1 visitor can make several visits of many hits each, so you need to have the right numbers
- Web Analytics also tells you how many pages those visitors view, and for how long - a visit of a couple of seconds isn't going to provide a great return
- Web Analytics tells you the proportion of your visitors that come from your local market
- Web Analytics quantifies exactly how much value you're getting from that link you bought or exchanged - you may find it's not worth it, but without web analytics, you won't know
- Web Analytics tells you what keywords people have used to find your site, so you can better target your SEO efforts
- Web Analytics identifies exactly where in your purchasing process customers cancel (i.e. Add to Cart, Checkout, Payment Gateway, Confirmation), helping you to figure out why
- And web analytics allows you to compare performance now to a previous time, allowing you to quantify the impact of your effort
You now probably want to know if web analytics can do that thing you've always wanted - get in touch by phone or stop by if you're based nearby in Scotland.
