Web Design and Web Site Redesign
Web design is the core of our work in Scotland. But this is not simply about creating an aesthetic web presence. Web design and web site redesign are marketing solutions that achieve business goals while minimising risks.
We understand that your investment must provide a greater return, and so before designing, we set targets relating to the business goals of your web site. For example, you may want to receive 100 emails a month requesting further information. Or you may want to reduce emails to your support department by 100 emails per month.
Only once you've understood the goals of your website or web site redesign, can you design effectively, and then measure performance. And if you understand your performance, you can optimise your web site for greater performance, and thus greater return.
These three values, of customer focus, measurement, and optimisation, form the core of our success as a web design company. The following list the technical elements of our process that can be incorporated where appropriate into your project – for clarification, pop us a question to the left.
Web Design or Web Site Redesign Strategy
- Brand Positioning
- Competitor Analysis
- Stakeholder Profiling (i.e. Customers, Partners, Staff)
- Usability Analyses (web site redesign)
- Formalise Objectives
- Define success criteria
Design and Implementation
- Keyword Analyses
- Information Architecture
- Database-Driven Web Application Development
- Copywriting / Copyediting
- Interface and Interaction Design
- Prototype Development
- Usability Analyses
- Accessible / Scalable Coding (W3C Standards-Compliant)
- Search Engine Optimisation
Web Site Maintenance
- Hosting
- Domain Management
- Content Management