UK Google Market Share - March 2007

Posted by Iain on Thu (12/04/07) at 9:42am to Web Project Management, Search Engine Optimisation

The latest figures on Google’s market share compared to its primary search competitors Yahoo, MSN, and Ask (formerly Ask Jeeves) have been published by Hitwise. As always, the numbers are astounding, revealing that Google holds a 77% market share, meaning overthree quarters of UK internet searches are made through Google. Yahoo is now holding 8%, and while MSN and Ask are both at 5% and falling.

Comparing the UK to the US figures, for which Google has just broken 66.6% or two thirds market share, it’s clear that UK internet searchers even more than US searchers turn first to Google.

A collective 23% is not to be sniffed at, but clearly firms services the UK market and requiring SEO services should look first to SEO specialists with strong results in google.co.uk.

[tags]seo, uk, search engine market, google, yahoo, msn[/tags]

Improve Website Performance - 10 Fundamentals

Posted by Iain on Wed (11/04/07) at 5:25pm to Web Project Management, Web Design

1. Are you using Google Analytics (or require and use an alternative)?

   You can’t gauge success unless you measure performance. Google Analytics is a free and very effective tool for just this. For businesses that depends on local custom, it will qualify the proportion of your visitors that reside nearby and are therefore of value. eCommerce sites can drive sales by adjusting their site layout or structure based on the analysis of search terms used within their site when people can’t find information. The available measures are extensive.

2. Is every page of your site connected to every other via a site map?

   Page Rank is a measure of how valuable or important Google considers a web page to be. It is based largely on the number, page rank, and relevancy of web pages that link to that page. The pages of a site can also inherit Page Rank from other pages of their website, but the more links to reach those pages, the less page rank is inherited.A site map thus maximises this inheritance by ensuring every page is just one page from every other.

More >>