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Iain Porter - Glasgow Web Designer, Search Engine Optimiser, and Web Strategy Consultant

UK Google Market Share 2008

Posted by Iain on Mon (21/04/08) at 9:31am to Search Engine Optimisation

Following our post last year on Google UK’s market share in 2007, here are some figures providing an indication of Google’s Market share in the UK in 2008. Hitwise are providing the numbers again, and in a relatively short sampling period during March 2008, they found Google to be holding a market share 87.5%, 10 percentage points greater than the same figures for 2007. They found 73.7% to be using google.co.uk, and 13.8% google.com. Clearly Yahoo, Microsoft and Ask among others have therefore lost ground to their primary competitor.

UK Google Market Share 2008

Particularly interesting in the same report was the statistics regarding the proportion of users opting to use Google’s ‘Pages from the UK’ search option. The report confirms intuition by showing only 13.6% of searchers to make use of this facility. This will help you decide the relative value of a .co.uk TLD vs. a .com or alternative (a google.co.uk search for ‘Pages from the UK’ will only return pages with a .co.uk TLD).

For more details, click through hitwise.

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I wrote a post before the weekend about some performance issues with MooTools, DHTML and AJAX, but having found the solution to a related problem this morning, I wanted to post a followup.

I’ve been working with a large, dynamically generated and AJAX populated table that features sorting, filtering and row highlighting, and was finding that my table took a long time to render, and was also very slow to close - that is, when I tried to close the window or refresh the page, there would be a delay when the browser would first hang for a few seconds. IE often (but not always) popped up the error/prompt Stop this script running?, and Firefox less often threw it’s Unresponsive Script warning.

I’d heard of MooTools’ garbage collection functions that reduced memory leakage, and figured that these were probably responsible. I then found Kevin Smith’s write up of his similar experience, and came to understand the problem. MooTools’ garbage collection takes time to clean up any element that has been extended. My table was executing the following code, effectively extending every table row in the table, resulting in some 500+ extended elements.

// MooTools Code
Element.extend({

getChildren: function(){
return $$(this.childNodes);
},

});

// My Code
this.tablerows = this.body.getChildren();

When it came to cleanup, this javascript processing took longer than IE’s configured script timeout, and thus prompted the warning.

To avoid this cleanup overhead, you’ll have to avoid extending the elements with MooTools’ extensive set of functions and instead extend the specific elements in question with the specific functions required.

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Iain Porter - Glasgow Web Designer, Search Engine Optimiser, and Web Strategy Consultant

MooTools, AJAX, DHTML and Performance

Posted by Iain on Fri (11/04/08) at 4:13pm to Web Project Management

I first delved into javascript frameworks with Prototype, but I quickly realised that the Prototype+Script.aculo.us combination, even in Protocoluous or Protopackt form, was never going to work - it was just too slow.

I moved to MooTools, and for a while was pretty happy - load times were quicker, effects smoother.

But having recently tried to build sorting and filtering functionality into an HTML table of 200+ rows, I’ve been forced to take a closer look at how different browsers execute javascript, and at where the bottlenecks are. Here I’m going to promote a few best practices, largely via Julien LeComte at Yahoo.

Inserting new Elements

Working with the DOM in MooTools is a breeze - code like the following is a pleasure to write and to read:

var div = new Element(’div’, {id:’example’}).addClass(’example’).setHTML(’Example Content’).injectAfer(’previousElementID’);

However it’s worth noting that the Element class uses ‘document.createElement’, which is much more expensive than the alternative, albeit less readible innerHTML. Further, inject() and adopt() functions use appendChild() and are also thus very expensive. An it certainly feels like this effect is magnified when working with tables.

Changing Existing Elements

Working with with DOM can cause performance issues, but if the DOM element in question is not visible (display:none), or if the DOM element is ‘off-DOM’, you’ll acheive a performance gain.

Retrieving Values from the DOM

Retreiving values from the DOM is much more expensive than referencing a local variable:

// bad code
children.each(function(child) {
if (child.getText() == otherElement.getText()) alert(’slow’);
});

// good code
var text = otherElement.getText();
children.each(function(child) {
if (child.getText() == text) alert(’fast’);
});

Attaching Event Handlers

Attaching events is also very slow. To tackle this, instead of looping through multiple elements attaching events, attach the event handler to the parent, and within the handler detect which element has been clicked:

// bad code
children.each(function(child) {
child.addEvent(’mousedown’, function () {
alert(child.getText());
}
});

// good code
parent.addEvent(’mousedown’, function (e) {
var child = new Event(e).target;
alert(child.getText());
}

By applying these ideas, I was able to cut the processing time of loading a table by more than 70%, and hopefully you can benefit too.

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