Improve Website Performance - 10 Fundamentals
Posted by Iain on Wed (11/04/07) at 5:25pm to Web Project Management, Web Design
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Are you using Google Analytics (or require and use an alternative)?
You can’t gauge success unless you measure performance. Google Analytics is a free and very effective tool for just this. For businesses that depends on local custom, it will qualify the proportion of your visitors that reside nearby and are therefore of value. eCommerce sites can drive sales by adjusting their site layout or structure based on the analysis of search terms used within their site when people can’t find information. The available measures are extensive.
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Is every page of your site connected to every other via a site map?
Page Rank is a measure of how valuable or important Google considers a web page to be. It is based largely on the number, page rank, and relevancy of web pages that link to that page. The pages of a site can also inherit Page Rank from other pages of their website, but the more links to reach those pages, the less page rank is inherited.A site map thus maximises this inheritance by ensuring every page is just one page from every other.
