UK Google Market Share - March 2007
Posted by Iain on Thu (12/04/07) at 9:42am to Web Project Management, Search Engine Optimisation
The latest figures on Google’s market share compared to its primary search competitors Yahoo, MSN, and Ask (formerly Ask Jeeves) have been published by Hitwise. As always, the numbers are astounding, revealing that Google holds a 77% market share, meaning overthree quarters of UK internet searches are made through Google. Yahoo is now holding 8%, and while MSN and Ask are both at 5% and falling.
Comparing the UK to the US figures, for which Google has just broken 66.6% or two thirds market share, it’s clear that UK internet searchers even more than US searchers turn first to Google.
A collective 23% is not to be sniffed at, but clearly firms services the UK market and requiring SEO services should look first to SEO specialists with strong results in google.co.uk.
Technorati Tags: seo, uk, search engine market, google, yahoo, msn
on May 4th, 2007 at 11:31am
[…] estimates of double and half are obviously not exact, and will vary between countries. For example, Google in the UK has a 77% market share as of March […]
on May 4th, 2007 at 11:31am
[…] estimates of double and half are obviously not exact, and will vary between countries. For example, Google in the UK has a 77% market share as of March […]
on July 17th, 2007 at 11:08am
Are the figures from hitwise available publicly or do I have to have a subscription with them. None of my clients have hitwise as they are mostly SME. Is there a newsletter or something I can subscribe to get these?
on November 11th, 2007 at 9:04am
@ MercuryThread: these figures are publically available. Hitwise have a newsletter, but you’re probably better just searching google for data as and when you need it.
on November 23rd, 2007 at 3:42pm
These figures are interesting but not precise enough because it should also sow the age of the population. For example the young people are more keen to use Google compare to the old one who use what is installed on their Pc such as msn and yahoo
on December 8th, 2007 at 7:46pm
Cany, it’s certainly a good point that I should have made, that these figures are averaged across the UK population. For a specific project, it would be valuable to consider additional factors such as the age, occupation and popular search phrases of your target market.
Thanks for your contribution.
on April 21st, 2008 at 9:31am
[…] our post last year on Google UK’s market share in 2007, here are some figures providing an indication of Google’s Market share in the UK in 2008. […]